Being the CEO

Being the CEO

Business owners must step away from routine tasks to work on the business and look forward. When you’re a business owner, there’s always more to be done than you have time to accomplish. It’s easy to become trapped in a vicious cycle of completing one task...
Brand Alignment

Brand Alignment

Your brand is lived out by your entire company, not just sales and marketing.  The brand of your company extends well beyond advertising and promotion efforts. There are various ways you put the message out in the world about your company and its purpose. It’s...
Great Leaders Are Never Done Learning

Great Leaders Are Never Done Learning

As children, we embrace curiosity and the “get up and try again” learning process. Unfortunately, this attitude transitions to resistance towards learning new things for most adults. The reasons vary. It can stem from the “we’ve always done it this way” frame of mind....